BMW MAIN COLLECTION

The keychain features the BMW series logo prominently on its main ring element. On the split ring elements, the phrase ""Unlocking Freude"" and a stylish, understated BMW logo adorn the back, reflecting the brand's dedication to joy and sophistication in design.

Material: 100% stainless steel
Made in Germany

A sleek rectangular model that blends classic styling with modern automotive-inspired design. Featuring an acetate front and injection-molded temples, this pair is enhanced with an aluminum insert that echoes the aerodynamic lines of a BMW front grille.
Designed for drivers and enthusiasts who appreciate precision, comfort, and signature BMW styling.

- Laser-engraved BMW lettering on temples and lens.
- Injection-molded temples with acetate construction.
- Aluminum temple insert inspired by BMW’s aerodynamic design.
- BMW logo on the right temple.
- Polarized lenses to reduce glare from sand, water, and reflective surfaces.
- Enhanced colour and contrast for sharper vision.
- Tested for compatibility with eye recognition and driver assistance systems.

Classic meets innovation in this stylish model crafted from premium acetate and titanium. Designed for comfort, durability, and a refined look, these sunglasses reflect BMW’s commitment to precision and performance. A perfect blend of elegance and functionality—ideal for driving and everyday wear.

- Laser-engraved BMW lettering on temples and lens.
- Lightweight titanium temples with acetate tips for enhanced comfort.
- BMW logo on the right temple for signature branding.
- Polarized lenses to reduce glare from sand, water, and reflective surfaces.
- Enhanced colour and contrast for sharper vision.
- Tested for compatibility with eye recognition and driver assistance systems.

A bold and masculine navigator-style frame crafted for both style and performance. Featuring a lightweight titanium and acetate front with titanium temples, this model ensures all-day comfort without compromising on durability. Inspired by the sleek design of the BMW 4 Series, the temple details echo the car’s side ventilation elements, adding a touch of automotive elegance to your eyewear.

- Double bridge design for a modern, sporty look.
- Laser-engraved BMW lettering on both temples and lens.
- Titanium temples for enhanced lightness and strength.
- Acetate temple tips for a comfortable fit.
- BMW logo on the right temple for signature branding.
- Polarized lenses reduce glare from sand, water, and reflective surfaces.
- Enhanced colour and contrast for sharper vision.

Color lenses: Smoke
Adjustable nose pads for the best fitting
Colorful mirror and lasered lens

Our new “GOODS WITH JOY” BMW Main Collection is characterized by its sustainable materials, its versatility and its well-thought-out, sophisticated design.

- Large diagonal FREUDE branding
- High wearing comfort
- Padded heels and toes